Summer Walker x Propeller - Partnership Proposal

A Turnkey Fundraising
+ Fan Engagement
Platform for Summer Walker

Donations, action, & community for the Still Finally Over It Tour.

What is Propeller?

Propeller is a social impact platform with a community of nearly 4M people that has raised nearly $20M by leveraging culture.

We partner with artists and nonprofits to turn fans into donors, advocates, and community members at scale.

Lizzo
Lizzo
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Bryan Cranston
Bryan Cranston
How It Works

Raise Money & Grow Your Community Like Never Before

Here's how Propeller helps you do it.

Hearts of Glory & Cultural Canvas Collective

Monthly Donors

+

Flyaway Sweepstakes

+

In-Venue Activations

+

Actions

Summer Walker Summer Walker
01 - Monthly Donors
01 - Monthly Donors

Turn supporters into a movement that funds itself

Propeller builds an always-on membership program for Hearts of Glory & Cultural Canvas Collective - converting supporters into committed monthly donors who earn points, unlock rewards, and stay engaged year-round.

9:41
Propeller
9,620 pts
Summer Walker
Member
Emma Rivera
Portland, OR
9,620 Points Redeem
Your Impact
18
Actions
$180
Donated
5
Referred
Take Action
Enter the Flyaway
+50 pts
Share on Social
+25 pts
Volunteer with Hearts of Glory & Cultural Canvas Collective +5 pts
Sign Up
9:41
Your Supporters
1,247 total members
Export CSV
+84
This Month
92%
Retention
$18
Avg / mo
Search supporters...
E
Emma Rivera
emma.r@gmail.com
$20/mo
14 months
L
Liam Park
l.park@outlook.com
$10/mo
8 months
M
Maya Singh
maya.s@yahoo.com
$25/mo
22 months
N
Noah Chen
noah.c@gmail.com
$15/mo
3 months
🔒
You own the relationship and the data

Every donor, email, and data point flows back to Hearts of Glory & Cultural Canvas Collective - building a first-party audience that grows with every campaign. Export anytime.

🏆
Points, rewards & actions

Sustainers earn points for every action they take — redeemable for concert tickets, exclusive merch, flyaway entries, and VIP drops that keep donors engaged and excited — provided by your organization AND Propeller.

Sign the Petition
Support maternal health
+25
Share on Social
Spread the word
+15
Enter the Flyaway
Meet Summer Walker in Atlanta
+50
9:41
Rewards
Earn points. Unlock experiences.
Your Balance
1,250
points available
Redeem Rewards
500 pts
Summer Walker Tour Tickets
2 GA tickets
SW
200 pts
Exclusive Merch Tee
Exclusive logo tee
🚀
Referral engine

Members recruit members. Built-in referral tools turn your most passionate supporters into growth drivers - reducing acquisition costs and scaling organically.

9:41
Refer Friends
Earn 100 pts for every friend who joins
7
Friends Joined
700
Pts Earned
Your Link
propeller.la/sw/emma-r
Copy
✉ Email
💬 Text
🌐 Share
Top Referrers
1
Sophia T.
23 referrals
2
Liam P.
18 referrals
3
Emma R.
That's you!
7 referrals
Always-on

The program runs 24/7 - no reliance on seasonal campaigns, no lapsed donors. Propeller helps generate a sustainable revenue engine that compounds month after month.

50,000+
Monthly Members Activated
MILLIONS
In Recurring Revenue

Nonprofits with active monthly donor programs on Propeller

Human Rights Campaign
Sierra Club
Sierra Club
The Sabrina Carpenter Fund
Sabrina Carpenter Fund
Busyhead Project
The Busyhead Project
Looking Out Foundation
Looking Out Foundation
Midwest Princess Project
Midwest Princess Project

“PROPELLER HAS BEEN ONE OF THE BEST KEPT SECRETS FOR REACHING YOUNG AUDIENCES AND BUILDING MONTHLY DONORS AT SCALE THROUGH CULTURE. OVER THE 5 YEARS WE'VE WORKED WITH THEM, THEY'VE HELPED US ACTIVATE OVER 25,000 NEW HRC MEMBERS - AND THEY ARE JUST SO STRATEGIC, AND NOT TO MENTION FUN, TO WORK WITH.”

DANE GRAMS, VP MEMBERSHIP, HUMAN RIGHTS CAMPAIGN
25,000+ HRC members activated over 5 years through Propeller
02 - Flyaway Sweepstakes
02 - Flyaway Sweepstakes

Supercharge your growth.

✈️ One sweepstakes experience can drive:

  • - One-time & recurring donations
  • - Civic action & community engagement
  • - First-party fan data capture (emails, engagement, location)

Flyaways help convert monthly donors at scale.

🎯 Built-in tour promotion

Propeller funds paid social campaigns that promote the tour and sweepstakes, driving ticket awareness and fan acquisition at zero cost and zero lift to your team.

Explore
Support Hearts of Glory & Cultural Canvas Collective &
Win a Trip to Meet
Summer Walker
in Atlanta
Donate to Hearts of Glory & Cultural Canvas Collective for a chance to win round-trip flights, hotel, and a meet & greet with Summer Walker.
Enter Now
No donation necessary. See rules.
03 - In-Venue Activations
03 - In-Venue Activations

Turn every show into an impact moment.

A call to action is promoted via IMAG screens or speakers. Fans donate or take action for Hearts of Glory & Cultural Canvas Collective for a chance to win a nightly prize.

In-venue IMAG screen example

In-venue upgrade example

“IF ARTISTS KNEW HOW EFFECTIVE IT WAS TO HAVE THEIR AUDIENCES ENGAGE IN REAL-TIME ACTIVISM ON A NIGHTLY BASIS THROUGH PROPELLER, EVERY ARTIST WOULD DO IT.”

ALY & AJ
04 - The Goal

Raise $500K+ together in year one.

Not as a one-off: We'll lay the foundation for a sustainable fundraising engine for Hearts of Glory & Cultural Canvas Collective.

🔧

We handle everything

Tech, creative, paid ads, donor processing, and reporting. All handled by Propeller.

🛡️

Risk-Free

No upfront costs. Propeller's fee is built into the donation flow. You only pay when you raise.

Summer Walker Summer Walker
05 - Case Studies

What campaigns look like in practice.

Sabrina Carpenter
Featured Case Study

Sabrina Carpenter × Propeller

How Sabrina Carpenter raised over $400K for The Sabrina Carpenter Fund on tour.

Read the full case study →
Chappell Roan
Featured Case Study

Chappell Roan × Propeller

How Chappell Roan drove over 270,000 fans to take action for LGBTQ+ & reproductive justice issues.

Read the full case study →
George Strait
Featured Case Study

George Strait × Propeller

How George Strait raised over $1.5M for his foundation on tour.

Read the full case study →
Kelsea Ballerini
Featured Case Study

Kelsea Ballerini × Propeller

How Kelsea Ballerini raised over $200K for her charitable fund via in-venue sweepstakes alone.

Read the full case study →
06 - Fee Breakdown

How the money flows.

Transparent fee structure. Hearts of Glory & Cultural Canvas Collective nets the majority of every dollar raised.

Sweepstakes Donations

Stripe ~3% OCF 1.9% Propeller 20% Expenses SW nets 45–78%

Monthly Donations

Stripe ~3% OCF 1.9% Propeller 15% SW nets ~80%

OCF (Our Change Foundation) is the 501(c)(3) fiscal sponsor that processes all donations, ensuring tax-deductibility for donors. Stripe is the payment processor. Sweepstakes expenses include prize fulfillment (flights, hotel, tickets) and paid media.

What

are

you

#propelling?

Next Steps

Click the link below to get started. Takes about 5 minutes. We'll come back to you with an entire draft of the program for your review.

Let's Go! 🔥